Let’s take the Apple out of the equation..
______ pursues timeless style, not fleeting trendiness. This ______ design might be like that of the Porsche 911 — a distinctive, iconic, timeless, instantly-recognizable representation of the product’s brand itself.
the culture of excellence created at ______.
I’m privileged to have had even the briefest experience with the culture of ______ Excellence, quality, passion, attention to detail — those aren’t just attributes of ______ design, they’re attributes of how people at ______ work.
I have to believe that the senior team at ______ knows that their most important job is to continue the culture.
“We have an environment where excellence is really expected,” he said. “What’s really great is to be open when [the work] is not great. My best contribution is not settling for anything but really good stuff, in all the details. That’s my job — to make sure everything is great.”
…that is furthest ahead of their competition, and the more sustainable advantage. It cannot be copied without going through the same sort of decade-long process that ______ went through.
now, each design they create has to be presented alongside a mock-up of how that design might evolve in the second or third generation. That should ensure ______ continued success for a long time, aided, of course, by the tremendous momentum that ______ leadership has provided.
we have ______ design.
What do you want to be known for?