start with the customer experience

So cogent, so clear.  Steve Jobs at the 1997 WWDC closing Q&A session.

You’ve got to start with the customer experience and work backward to the technology.  you can’t start with the technology, and try to figure out where you’re going to sell it.  When we came up with a strategy and a vision for apple, it started with — what incredible benefits can we give to the customer? I think that’s the right path. 

User experience at the core of any new idea.  And there’s more. 

There is so much more headroom to make the networked world we live in so much more productive, so much easier, and so much more fun than it is now.  That we know how to do, it’s not research, we know how to do this.  To bet on the next 5 years on the results of research [Steve's talking about voice recognition and agent based software], to bet our next 5 years on research would be foolish.  So the core of our strategy is to take advantage of the dramatic headroom to make this connected world so much more productive for the rest of us.

Via Daring Fireball