Is not about saying yes. It’s about saying no. It’s about deciding what not to do, which parts of the universe you’re going to leave alone right now. Focus can change, it inevitably must. To have no focus, to chase every opportunity indiscriminately – to have no true yardstick by which you can say for certain that which you are not – is easy. But it’s critical, to your identity, to your character, to your story. Without focus, you’re lost.
It’s the old frontier that actually presents the most interesting opportunities, because the shine has worn off. This is your platform for real innovation, innovation in a place or a market or a situation that truly is ready for it.
- Seth Godin
One might also add this image, to give some context. The year is 2011, the hype is fading/growing/plateauing and we all want to shape a better world. Where does the next wave of innovation lie? Our friends Russell and BERG might suggest the next lived innovations will come from technologies which have faded from view, at the bottom of the trough of disillusionment. I think this is easily apparent in the technology sphere, and it’s influence in society of all kinds. When we’re having conversations with government about how to deliver quality customer experience, we’re amazed and suspicious and excited all at once. It’s for certain the first steps down a long path toward genuine, open, transparent engagement (with of course, all of the necessary Chinese walls and private design space needed to actually create something, not just have it designed by committee). When we know more, dear friends, you will too.